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Rather than re-iterate all of its points, I will link Netlify's reasoning in To WWW or Not WWW . It's a very eloquent article. That said, I'll try to summarize in my own words: You need to us...
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#1: Initial revision
Rather than re-iterate all of its points, I will link Netlify's reasoning in [To WWW or Not WWW ](https://www.netlify.com/blog/2017/02/28/to-www-or-not-www/). It's a very eloquent article. That said, I'll try to summarize in my own words: * You need to use a CNAME record to direct traffic to their address name for your webapp. Otherwise it can't serve customers content from a local-to-them server address. * You don't want to use a CNAME record on your apex (subdomain-less) domain, because that will prohibit any other records from being registered on your apex domain such as the MX record for email. * It doesn't need to be `www` specifically. That is just a common convention understood by everyone as synonymous with the "root" website.