How to implement "Loss leader" marketing pattern in ecommerce websites? [closed]
Closed as off topic by Alexei on Jan 13, 2022 at 11:14
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Loss leader is a marketing pattern implemented in stores:
A customer enters a store and while heading to some most desired expensive products far from entrance, that customer picks some products sold in "losing price" (products which any shop owner barely makes any desirable profit from) used to tempt the customer into the store and to motivate that customer to buy more expensive products.
How to implement "Loss leader" marketing pattern in ecommerce websites?
One way is a homepage filled with special deals and another is popups once in a while, have I missed anything?